In accordance with the California Privacy Rights Act, a copy of the AVID Products Inc. CPRA Compliance Policy can be found below.

If you have any questions or concerns please contact AVID Customer Service!

Last modified: May 5, 2023

California Privacy Notice of Collection If you are a California resident, the California Consumer Privacy Act (“CCPA”) requires us to provide you with the following additional information about: (1) the purpose for which we use each category of “personal information” (as defined in the CCPA) we collect; and (2) the categories of third parties to which we (a) disclose such personal information for a business purpose, (b) “share” personal information for “cross-context behavioral advertising,” and/or (c) “sell” such personal information.

Under the CCPA, “sharing” is defined as the targeting of advertising to a consumer based on that consumer’s personal information obtained from the consumer’s activity across websites, and “selling” is defined as the disclosure of personal information to third parties in exchange for monetary or other valuable consideration. We “share” information to provide more relevant and tailored advertising to you regarding our Services. While we do not disclose our customer’s personal information to third parties in exchange for money, our use of third-party analytics services and online advertising services may result in the sharing of online identifiers (e.g., cookie data, IP addresses, device identifiers, and usage information) in a way that may be considered a “sale” under the CCPA.

 


Category of Personal Information
   
Purposes of Use   
   
Categories of third parties to which AVID discloses   this personal information   
   
Categories of third parties to which AVID “shares” and   “sells” this Personal information for advertising/analytics purposes   
   
Contact and   Account Information   
   
Provide the   Services; Communicate with you; Marketing and advertising; Personalize the   Services; Improve the Services; Business Operations; With your consent   
   
Affiliated   entities; Service providers; Online advertising partners; Connected   third-party services; Entities for legal purposes; Entities for business   transactions   
   
Online   advertising partners (note that only email is shared)   
   
Financial and   transactional information   
   
Provide the   Services; Communicate with you; Marketing and advertising; Personalize the   Services; Improve the Services; Business Operations; With your consent   
   
Affiliated   entities; Service providers; Entities for legal purposes; Entities for business   transactions   
   
We do not   share/sell   
   
Customer   service interaction information   
   
Communicate   with you; Improve the Services; Business Operations; With your consent   
   
Affiliated   entities; Service providers; Entities for legal purposes; Entities for   business transactions   
   
We do not   share/sell   
   
Content   submitted in online AVID Forms   
   
Communicate   with you; Marketing and advertising; Personalize the Services; Improve the   Services; Business Operations; With your consent   
   
Affiliated   entities; Service providers; Entities for legal purposes; Entities for   business transactions   
   
We do not   share/sell   
   
Surveys and   sweepstakes information   
   
Communicate   with you; Marketing and advertising; Personalize the Services; Improve the   Services; Business Operations; With your consent   
   
Affiliated   entities; Service providers; Entities for legal purposes; Entities for   business transactions   
   
We do not   share/sell   
   
Employment   application information   
   
To process   your employment application and for our legal purposes   
   
Affiliated   entities; Service providers; Entities for legal purposes; Entities for   business transactions   
   
We do not   share/sell   
   
Information   collected through automated technologies   
   
Provide the   Services; Marketing and advertising; Personalize the Services; Improve the   Services; Business Operations; Recognize a user across multiple touchpoints;   With your consent   
   
Affiliated   entities; Service providers; Online advertising partners; Connected   third-party services; Entities for legal purposes; Entities for business   transactions   
   
Online advertising   partners   

 

For more information about each category, purpose of use, and the third parties to which we disclose or share information, please see the “Information we collect”, “How we use your information,” and “How we disclose your information” sections of our Privacy Policy.

Your choices regarding “sharing” and “selling”

You have the right to opt out of AVID’s sharing/sale of your personal information for purposes of online analytics and advertising by visiting “Your privacy rights and choices.” To opt out of the offline disclosure of your information to third parties for these purposes, please fill out our online request form.

Other CCPA rights

If we ever offer any financial incentives in exchange for your personal information, we will provide you with appropriate information about such incentives.

The CCPA also allows you to limit the use or disclosure of your “sensitive personal information” (as defined in the CCPA) if your sensitive personal information is used for certain purposes. Please note that we do not use or disclose sensitive personal information other than for business purposes for which you cannot opt out under the CCPA.

Please see the “Your rights and choices” section of our Privacy Policy for information about the additional rights you have with respect to your personal information under California law and how to exercise them.

Retention of your personal information

Please see the “Retention of your information” section of our Privacy Policy.

Notice concerning Do Not Track

Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. We are committed to providing you with meaningful choices about the information collected on our websites for third-party purposes, and that is why we provide the variety of opt-out mechanisms listed above, and in our Cookies Notice. Some web browsers offer users a “Do Not Track” privacy preference setting in the web browser. We do not currently recognize or respond to browser initiated Do Not Track signals. Learn more about Do Not Track.

California “Shine the Light” disclosure

The California “Shine the Light” law gives residents of California the right under certain circumstances to opt out of the disclosure of certain categories of personal information (as defined in the Shine the Light law) with third parties for their direct marketing purposes, or in the alternative, that we provide a cost-free means for consumers to opt out of any such disclosure. We do not currently disclose your personal information to third parties for their own direct marketing purposes